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3 Questions to Ask About Your Core Processes

Posted by Bronach Branan in Risk Advisory.

Whether your most important processes center around customer service, financial reporting, marketing or another area, a process can be enhanced for service, quality, and efficiency by honestly reflecting on these three questions:

  • How should the process look?
  • How do I think it looks?
  • How does it actually look?

Question 1: How Should the Process Look?

Foundational and a bit visionary, this question is about clearly understanding the ideal state of a process. Considering industry standards, best practices, and organizational goals, how should the process be working?

Steps to Consider:

  • Compare your process with industry leaders to identify best practices.
  • Goal setting. Define clear, achievable objectives for the optimized process.
  • Incorporate new technologies and methodologies that can streamline operations and improve outcomes.

Question 2: How Do I Think the Process Looks?

This question addresses perception versus reality. It involves your current understanding and assumptions — both true and false — about the process.

Are you aware of the process’s strengths and weaknesses? This self-assessment is crucial for identifying blind spots and areas where perception might differ from actual performance.

Steps to Consider:

  • Internal review. Talk with staff involved in the process to gather their insights and perspectives.
  • Process mapping. Create a visual representation of the process as you believe it currently operates.
  • Assumption testing. Challenge your assumptions by comparing them with feedback from stakeholders and data analytics.

Question 3: How Does the Process Actually Look?

This question is about reality and should involve objective evidence.

How to Gather Objective Evidence:

  • Data collection. Gather quantitative data on process performance, including time metrics, error rates, and resource utilization.
  • Process audits. Conduct a process audit to assess compliance with defined standards and identify areas for improvement.
  • Gap analysis. Compare the actual process performance with the ideal state defined in the first question to identify specific areas for optimization.

This step is crucial for identifying gaps between perceived and actual performance and for uncovering inefficiencies or issues that need to be addressed.

Learn More

Don’t let inefficiencies creep into your core processes! Asking a few questions and performing some fine-tuning are worthwhile investments that will pay off in the long run.

Contact us today to learn more about Process Optimization and the dramatic results it can unlock for your business.


Be sure to consult with your financial or tax advisor on this topic as individual situations may vary. The information contained in this article or webinar, and any related materials, are for informational purposes only, and cannot be relied upon for legal, financial, tax, accounting, or other professional services advice. The content is provided on an “as is” basis and PBMares makes no representations or warranties about the accuracy or sustainability of any information for your purposes. For any specific questions you may have, please contact us.

This content is accurate at the time of publication. Always ensure you are reviewing the most recent information available. Contact your tax or financial advisor if you need clarification.

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About the Author

Bronach Branan
Bronach Branan

CPA, ACMA, CLSSGB
Partner, Risk Advisory Services
Newport News

Bronach is passionate about helping organizations streamline processes and strengthen controls.

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